Meanwhile, according to the Indonesian Franchise Association , which is a franchise are :
A system of distributing goods or services to end customers , where the brand owner ( franchisor ) gives rights to individuals or companies to conduct business with the brand , name , systems , procedures and ways set out in this period of time covering a particular area .
Franchisor and franchisee
In addition to understanding the franchise , also needs to be explained what is meant by the franchisor and the franchisee .
• franchisor or franchisor , is a business entity or individual which entitles the other party to utilize and or using property rights to inventions or characteristic intelektualatau its business .
• The franchisee or franchisees , business entity or individual is given the right to utilize and or use of intellectual property rights or inventions or characteristic possessed franchisor.
type of franchise
Franchising can be divided into two:
• Franchising abroad, tend to be preferred because the system is more obvious, was received at various world brand, and felt more prestigious.
• Franchising in the country, is also one of the investment options for people who want to quickly become entrepreneurs but do not have enough knowledge of early tools and business continuity is provided by the franchisor.
franchise fees
Franchise fees include :
• The starting fare , starting from Rp . 10 million to Rp . 1 billion . This fee covers the expenses incurred by the franchisor to make the effort and expenses in accordance with spesifikasifranchisor use of IPR .
• The cost of royalties , franchisees paid every month of operating profit . The amount of royalty fees ranging from 5-15 percent of the gross income . The cost of proper royalties is 10 percent . More than 10 percent of the costs usually are marketing needs to be accounted for .
Franchising in Indonesia
In Indonesia , the franchise system began to be known in the 1950s , with the advent of motor vehicle dealers through the purchase of a license . The second development started in the 1970s , with the start of the system plus the purchase of the license , the franchisee is not just a supplier , but also have the right to manufacture its products. So that the franchise can evolve rapidly , the main requirements that must be possessed of the territory is a binding legal certainty for both the franchisor and franchisee . Therefore , we can see that in a country that has a clear legal certainty , rapidly growing franchise , for example in the U.S. and Japan . The cornerstone of the rule of law will be the format franchise in Indonesiadimulai on June 18, 1997 , by the issuance of Government Regulation ( PP ) No. . 16 of 1997 on Franchising . PP. 16 of 1997 on this franchise has been repealed and replaced by Regulation No. 42 of 2007 on Franchising . Subsequently other provisions that support the rule of law in business format franchising is as follows:
• Decree of the Minister of Industry and Trade of Republic of. 259/MPP/KEP/7/1997 Date July 30, 1997 on the Procedure of Registration Provisions Franchise .
• Regulation of the Minister of Industry and Trade of Republic of. 31/M-DAG/PER/8/2008 on the Implementation of Franchising
• Law . 14 of 2001 on Patents .
• Law . 15 of 2001 on brands .
• Law . 30 Year 2000 on the Trade Secrets .
Many people are still skeptical about the rule of law , especially in the field of franchising in Indonesia. But at this time to seek legal certainty with business format franchise is much better than prior to 1997 . This is evident from the increasing number of legal protection to protect the franchise business . Franchise development in Indonesia, particularly in the field of fast food establishments rapidly . This is possible because we are based entrepreneurs as franchisees ( franchisees ) are required to develop the business through a master franchise it receives by way of search or appoint franchisees continued . Using the pyramid system or systems of cells, a business format franchise network will continue to expand . There are several franchisee associations in Indonesia , among others APWINDO ( Indonesian Franchise Association ) , GUARDIAN ( Franchise and License Indonesia ) , AFI ( Indonesian Franchise Association ) . There are several franchise consultants in Indonesia , among others IFBM , The Bridge , Hans Consulting , FT Consulting , Ben Warg Consulting , JSI and others. There are several franchise exhibition in Indonesia which periodically hold roadshows in various regional and national scope such as the International Franchise and Business Concept Expo ( Dyandra ) , Franchise License Expo Indonesia ( Panorama convex ) , Info Franchise Expo ( Neo and Indonesian Franchise Magazine ) .
rate of return
Rate of return of a franchise is worth at least 15 percent of the value .
Others
• In Indonesia, a rapidly growing franchise and is still very profitable franchises in the food sector ( Wong Solo, Sapo Oriental , CFC , Hip Hop , Red Crispy , Papa Rons and many other brands ) .
• Franchise shaped mini retail outlet ( Indomaret , Yomart , Alfamart ) spread to many parts of densely populated villages and settlements .
• In the field of ICT or Information and Communication Technology , also began to demand in the last 3 years developing several areas such as distribution franchise printer refill ink / cartridge ( Inke , X4Print , Veneta , etc. ) , computer education ( widyaloka , Binus ) , distribution of computer equipment ( Micronics Distribution ) , Bio / NetCafe ( Multiplus , Java NetCafe , Net Ezy ) , JSI Solutions Consulting , etc. .
• The franchise is also beneficial in the field of education ( Science Buddies , ITutorNet , Primagama , Sinotif ) , there are more interesting robot Schools ( Robota Robotics School ) , playgrounds ( SuperKids ) and kindergarten ( FastractKids , Kids2success , Townfor Kids ) , English Education ( EF / English First , ILP , Direct English ) etc .
• The development of brands and franchises in the country quite rapidly and the franchise exhibition fairs in the country seen many brands of Indonesian national brands compete with global and regional brands
refrensi:
1. Random House Webster's Unabridged Dictionary, 2nd Edition
2. Oxford Learners Pocket Dictionary, New Edition
3. Peraturan Pemerintah Nomor 16 Tahun 1997
4. Pasal:1, PP No.16 Tahun 1997 Tentang Waralaba