BRAND

The understanding of brands under article 1, paragraph 1 of Law Number 15 Year 2001 concerning the brand is a sign that the brand is an image, name, word, letters, figures, composition of colors, or a combination of these elements that have the power differentiator and used in the trading of goods or services.
So the brand is a distinguishing mark of a business entity that is used as a marker of identity and product produced goods or services to consumers, as well as to distinguish them from the goods or services that result from other businesses.
The main function of the brand is to differentiate a product or service, or the manufacturer (provision). Law states brands as property or something that belongs to a certain party exclusive and prohibits all others use, except with the permission of the owner. Its origin stems also around in medieval Europe to the trade with the "outside world" began to develop. Original function is to indicate the origin of the product concerned. Only after the known methods of mass production and the distribution network and the broader market and increasingly complex, evolving the brand into the function as it is known today.
Endang Purwaningsih, Development of Intellectual Property Rights, (Bogor: Ghalia Indonesia, 2005)